NEW DELHI: TV viewers fed up with bad signal reception are set to get more choice, with Anil Ambani group company Reliance Communication on Sunday announcing the road map for launching competitively priced Direct-To-Home (DTH) services across 4,000 towns in the next few weeks.
The company has already completed trial runs across 2,400 towns and the service, under the brand name, Big TV DTH. The service is currently available for customers of other DTH operators for just Rs 1,000, compared to nearly Rs 4,000 being charged by existing DTH operators.
The company claims that as of April this year, it had a subscriber base of 40,000. Reliance, however, is offering the service at a monthly price of Rs 325, which includes Rs 100 worth free "pay per view" content, and is hoping to make a dent in the customer base of existing operators with aggressive pricing strategies.
Asked about the commercial launch of services, a spokesperson declined to comment, but said: "The DTH offering under the Big TV brand would be launched during the course of few weeks."
Monday, May 19, 2008
An Indian cabbie was brutally beaten by two men in Adelaide who allegedly also stole his taxi in a second such incident in the past three weeks.
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